Hercules, The Bugger Dog.
Hercules was the most famous dog in NZ. He is most renowned for Being the Toyota Bugger dog who landed in the mud and said BUGGER!
That TVC caused a huge social discussion on NZ and Australia as to what is acceptable language in adds. It was wholeheartedly endorsed by the public as a classic Kiwi expletive for damn that didn’t go quite right!
The Add went on to win 17 international awards as well as Hercules being awarded, can you believe it, Australia Dog of the Year.
Hercules was bred and trained for the well known Hercules Series as Hercules Dog. He went on to do well over 100 TVCs and 40 odd movies including a cameo in Lord of the Rings.
Hercules had over 140 commands on him and was Marks greatest companion and film dog.
In 2004, about 2,000 people came to Herc's Funeral over a weekend at the Rescue Zoo where he lay in State.